Ranked by the number of global active users, TikTok is currently the sixth-most popular social network globally. But just how does it stack up against other social media platforms? The above-mentioned TikTok statistics are proof of its popularity among social media users.
TikTok’s global performance is mirrored in the United States, where it’s been the top downloaded app since the first quarter of 2021.
Tiktok monthly active users download#
And it has also been leading the download charts quarter after quarter since early 2018. TikTok has been achieving over 10 million downloads per quarter for the past nine quarters. It was the most downloaded app in 2021, and it was also only the fifth app ever (and the only one not owned by Meta) to reach this milestone. TikTok has been downloaded more than 3.5 billion times as of January 2021. How many times has TikTok been downloaded? TikTok stats: popularity among consumers 5. Here’s a look at the countries TikTok is popular in and the number of users there are: At 131 million, more than ten percent of global TikTok users are located there. Looking at specific countries, the data shows that the US has the most TikTok users. North America follows this with 142.2 million, and South America with 119.8 million. Recent TikTok stats show that Southeast Asia is home to the majority of TikTok users, with 226.8 million of them located there. With a billion users worldwide, it’s clear that TikTok users are scattered across many different continents and countries. TikTok users in the United Kingdom, on the other hand, are made up of 59.7 percent females and 40.3 percent males. If you plan to refer to these TikTok statistics when crafting TikTok ads, you may want to consider looking at numbers that are specific to your target market.įor instance, in the United States, female TikTok users stands at 62.1 percent, while males make up 37.9 percent. 57 percent of TikTok’s users worldwide identify as female, with the remaining 43 percent identifying as male. In terms of gender demographics, TikTok user statistics show that there are more female TikTok users than males globally. 55 and above: 30.5 million users (3.4 percent).Here’s a breakdown of all TikTok users’ age demographics. These TikTok user statistics also show that the older the demographic, the less likely they are to be using TikTok. This group accounts for 282 million TikTok users, or 31.9 percent of the total. The second-largest age range that TikTok users fall into is from 25 to 34, which makes up the bulk of the millennial age range. The latest TikTok user statistics show that there are 386.6 million TikTok users aged 18 to 24, and they make up a whopping 43.7 percent of the platform’s users worldwide-the largest of all age groups. The fact that TikTok tends to be more popular among Gen Z isn’t a mystery.
Now you know just how many people are on TikTok, knowing their user demographics can help you finetune your TikTok marketing strategy. TikTok demographics: How old are people on TikTok? In other words, it was able to grow its number of users by more than 18x in under four years. At the start of January 2018, the platform had just 55 million users. TikTok's growth has been unprecedented, and the numbers really say it all. Only one other platform, Facebook Messenger, got to the one-billion milestone quicker (in 4.9 years), and only by a small margin. In comparison, Facebook, commonly known as the king of social media, took 8.7 years to reach one billion users. Not only is it a milestone that few other social networks have reached, but it also achieved it in just 4.9 years. In September 2021, TikTok announced it had reached one billion active users worldwide, with 142.2 million users in North America.
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